{"id":2522,"date":"2026-07-06T17:40:44","date_gmt":"2026-07-06T17:40:44","guid":{"rendered":"https:\/\/zutilist.rs\/project-bg-rs-gourmet-products\/"},"modified":"2026-07-06T17:51:49","modified_gmt":"2026-07-06T17:51:49","slug":"project-bg-rs-gourmet-products","status":"publish","type":"post","link":"https:\/\/zutilist.rs\/en\/project-bg-rs-gourmet-products\/","title":{"rendered":"Project BG-RS Gourmet products"},"content":{"rendered":"
<\/span><\/div><\/div><\/div>

Project: \u201cBG-RS Gourmet Products\u201d<\/h2><\/div>

Project Title: <\/strong>\u201cCross-border partnership for \u201eBG-RS Gourmet\u201c products\u201d<\/p>\n

Project Acronym:<\/strong> \u201eBG-RS Gourmet\u201c products<\/p>\n

Lead Partner: <\/strong>ZAHARA FUUDS Ltd. (BG)<\/p>\n

Project Partner: <\/strong>Sla\u0111ana Tasi\u0107 PR Valdoro (RS)<\/p>\n

Project Duration: <\/strong>4 February 2026 \u2013 03 August 2027 <\/p>\n

Total Project Budget:<\/strong> EUR 321.413,16<\/p>\n

Programme priority:<\/strong> Priority 1 – Competitive border region<\/p>\n

Specific objective: <\/strong>RSO1.3 – Enhancing sustainable growth and competitiveness of SMEs and job creation in SMEs, including by productive investments<\/p>\n<\/div><\/div><\/div>

Project Overview<\/h2><\/div>

The project brings together two artisanal micro-enterprises from the agri-food sector \u2013 Zahara (Vratsa, Bulgaria) and PR Valdoro \/ \u017duti List (Vranje, Serbia). Both companies combine family traditions with modern innovation and share a vision for cross-border cooperation and premium product development. <\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>

The partnership aims to strengthen their competitiveness by investing in modern equipment, creating new high-value gourmet products, and improving branding and market access.<\/p>\n

The initiative addresses shared challenges in the Vratsa (BG) and P\u010dinja (RS) regions, such as limited SME productivity and market connectivity, while supporting entrepreneurship, local food traditions, and cross-border collaboration.<\/p>\n<\/div>

Key Activities<\/h2><\/div>
    \n
  • Investment in modern production and logistics equipment<\/li>\n
  • Development of new premium cross-border gourmet products<\/li>\n
  • Brand development and intellectual property registration<\/li>\n
  • Joint participation in promotional events and farmers\u2019 markets<\/li>\n
  • Creation of shared branding and bilingual packaging<\/li>\n
  • Market research and development of a joint marketing strategy<\/li>\n
  • Educational workshops with vocational schools and young entrepreneurs<\/li>\n<\/ul>\n<\/div>

    Expected Results<\/h2><\/div>

    By the end of the project the partners will achieve:<\/p>\n

      \n
    • Co-branded cross-border product lines integrated into their permanent portfolios<\/li>\n
    • A market analysis and premium branding strategy<\/li>\n
    • New packaging formats and quality standards aligned with EU markets<\/li>\n
    • Improved production capacity through modern equipment and logistics<\/li>\n
    • A replicable cross-border cooperation model between two micro-enterprises<\/li>\n<\/ul>\n

      The project demonstrates how traditional food production can be strengthened through innovation, collaboration, and EU-supported investment.<\/p>\n<\/div><\/div><\/div>

      <\/span><\/div><\/div><\/div>

      This publication is co-funded by the European Union. Its contents are the sole responsibility of ZAHARA FUUDS Ltd and Sla\u0111ana Tasi\u0107 PR Valdoro and do not necessarily reflect the views of the European Union or the Managing Authority. <\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2521,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"\nProject BG-RS Gourmet products - \u017duti list<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutilist.rs\/en\/project-bg-rs-gourmet-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Project BG-RS Gourmet products - 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